Nike Black Mamba

We worked with EVB in San Francisco to bring the Staples Center to life for the All-Star Game.

Nike were celebrating the release of the Kobe Bryant Nike Zoom Kobe VI and EVB came up with a digital experience called The Town of Los Fearless. Fans could place customized posters all over a virtualized Staples Center.

EVB called in AR to build out the backend API for their flash based application which tracked poster positions in the app and Facebook friend relationships for thousands and thousands of users.